Core Web Vitals for content sites that actually rank
LCP is usually one image and one font. Fix those two and most sites pass without a rewrite.
1 min read
Before rewriting anything, find the LCP element. On nine content sites out of ten it is the hero image, and it is unoptimised.
The two-hour fix
Serve modern formats at sensible quality, preload the hero, and subset the font. We have taken sites from failing to passing without touching a component.
